Film, Peter Behrens... etc.

* { So that film in class today talked about how the West progressed through new technological advancements and there was a lot of politics involved. Lots of US history class stuff was talked about like good o president Teddy aka Theodore Roosevelt. And then there was Taft. There was talk about the coal mines and suppression of foreigners. Film was touched upon briefly as well as other inventions. Medicine slightly improved and people started to band together for better pay and work environment. Also touched upon was how in the west, rodeo was a form of entertainment while in the north, betting or the fair rides like at Coney Island were popular forms of entertainment. Basically people got wealthier and had more money to spend on other commodities. Progress boomed and it seems just as an exciting time to live in as today (maybe even more exciting the way things went so fast). The discoveries made then influence us today just as art from the past influences art in the future. Everything in a sense was once modern. What is more modern than modern is postmodern and what is more modern than postmodern is post-postmodern. What's next? New Modern or Post Modern^3? I guess this film got me thinking about the future. It went so fast then, discoveries all over the place, that we should be doing the same now. Because we're in the moment, we might not see it exactly as so. We're not in a drought of new discoveries or ideas. At least, I don't believe so. In any case, what isn't defined now shall be defined and influenced from the prior discoveries, new art, inventions, law, and what-not. No problemo. We'll just keep on going like the energizer bunny~ }

* Notes {

-AIGA Founded in 1914

Quality craftsmanship. Glasgow school- rectalineal

harmony of proportion and weight. geometrical and lyrical. like stained glass

Joseph Hoffman- flat pattern work. developed aesthetic. 

flat panels. abstraction. negative space becomes form.

the first usage of sans serif running text- Peter Behrens. credited for creating the first comprehensive identity program: typeface and layout system. non-load bearing walls. has a close connection to Mies Vanderrohe and Walter Gropeous

Art Deco.. closed forms, rectalineal, flat.

uses folio elements (elements on page w/text) in deco form

1919 Bahaus opens.

Square and circle grids. proportion basis. 

Honeycomb metaphor for the AEG logo. He developed typeface and consistent layout... branding. first guy to create the first comprehensive identity program.

Influenced by Morris. consistent layout and structure... applied to everything he did. good grid system that is flexible and used for many things he did. 

designed a turbine hall (to generate electricity). form follows function... modernist idea. 

plaketstil - poster style.  "plaket"-poster. "stil"- style. Mr. Bernhard. (recognizable rectangular logo with his name on his works)

AXIS POWERS PROPAGANDA POSTERS

Graphic, abstract, and sophisticated. Must have understanding of context. 

u-boat, submarine enlisting poster. communication simplified. decode aesthetic. 

Julius Klinger poster killing serpent... bond drive (WWI investment drive). abstract and complex meaning.

RAF Royal Airforce. Falcon- German symbol, bird of prey grasping the RAF(target symbol)

THE ALLIES PROPAGANDA POSTERS

information, illustration, lots of content. have victory gardens, buy bonds, donate to the red cross, symbol of patriotism.
}